Branded Mat Wash Product Line for Manduka®

Overview

Developed and produce the branded Mat Wash product line for Manduka®, creating a simple, effective cleaning solution designed to keep yoga mats clean without leaving behind unwanted residue. The formulation uses an organic essential oil base and only three ingredients, supporting both product performance and a clean consumer experience.

Client Challenge

Manduka needed a mat cleaning product that aligned with the brand’s premium positioning: effective cleaning, simple ingredients, and a formulation that would not compromise the feel or performance of the mat surface.

Our Approach

We developed a custom formulation built around a minimal-ingredient concept, balancing cleaning performance with consumer-friendly simplicity and compatibility with mat materials.

Our work included:

• Custom formulation development
• Ingredient selection and optimization
• Product performance evaluation
• Material compatibility considerations
• Branded product support and supply

Solution Delivered

The resulting Mat Wash formula uses organic essential oil and just three simple ingredients to deliver a clean mat without leaving a heavy residue. The product supports easy maintenance while protecting both the user experience and the mat itself.

Business Impact

• Expanded Manduka’s branded product portfolio
• Delivered a simple, premium cleaning solution aligned with brand values
• Supported a product designed for both cleaning performance and material compatibility
• Reinforced the company’s reputation for thoughtful, high-quality yoga products