Flex DPS

Packaging Production for Brands

Supporting Wrigley’s Transition to Convenient On-the-Go Bottle Packaging

Overview

Supported Wrigley’s transition from traditional blister packaging to a rigid plastic bottle format for pellet gum, helping create a more convenient, portable, and consumer-friendly package. The new container improved dispensing, enabled on-the-go use, and supported bulk multi-piece sales while reducing packaging material waste.

Client Challenge

Wrigley sought to revolutionize the pellet gum category with packaging that would better suit modern consumer habits, particularly frequent on-the-go chewing. The challenge was to design and source a rigid container that combined portability, shelf appeal, airtight performance, and manufacturing scalability.

Our Approach

We helped develop the packaging concept and identify the right production partner to bring the format to market. Our work included:

  • Rigid container design support
  • Flip-top lid and dispensing concept development
  • Airtight seal performance considerations
  • Packaging source identification and qualification
  • Production partner selection based on quality, scale, and global supply reach
  • Ongoing sourcing support during the early launch period

Solution Delivered

The resulting contoured plastic bottle featured an easy-to-use flip-top lid, secure seal, and form factor that fit vehicle cup holders and door pockets. This made the product highly convenient for frequent consumers while enabling bulk multi-piece sales and reducing packaging material waste by 20% versus traditional blister packs.

Business Impact

  • Helped establish a new packaging format for pellet gum
  • Improved consumer convenience and portability
  • Reduced packaging material waste
  • Supported bulk multi-piece sales and stronger on-the-go usage
  • Helped Wrigley establish the format as a permanent product line

Core Capabilities Demonstrated

Product Supply

  • Packaging Development
  • Sourcing
  • Supplier Qualification
  • Launch Support

Manufacturing & Operations

  • Production Partner Selection
  • Quality and Scale Evaluation
  • Global Supply Coordination
  • Commercialization Support

Consumer Insight

  • Package Convenience
  • Dispensing Design
  • Category Innovation
  • Retail and Usage Optimization